How Long Should Your Blog Post Be for SEO?
300 words? 800? 1,600? What is the SEO �sweet spot� to make sure your blog post ranks high in search results? Questioning the relationship between the length of a blog post and search result ranking implies that Google sets a minimum word count for blogs. Yet, no such standard actually exists.
I get it�the idea of a magic number for content length is incredibly appealing. To tempt this notion further, logically, the more words there are the more opportunities there will be to rank for keywords. But at what point does your content become a page full of keywords and content fillers in an attempt to satisfy search engines instead of fulfilling user needs?
The need to assign an optimal standard content length reflects the amount of effort people are willing to put into their SEO practices. In an attempt to stop you from drinking the Kool-Aid (i.e., to resist low-quality cookie-cutter SEO), this article will teach you how to determine the best content length based on search intent, how to create quality content, and how to monitor your content�s performance.
Let Search Intent Be Your Guide
Most SEO experts have opinions on what constitutes the optimal content length. Some will tell you that �300�500 words are best,� or �2,000 words should be the minimum for a blog,� or claim that they�ve found the �sweet spot� at 1,890 words.
However, knowing how long your content should be depends strongly on what is typical for the industry you are writing for, and what fulfills the intent of the search query.
Does the intent behind a keyword require long-form content to answer? If so, write long-form content. But, maybe, the intent is better answered in less text and more images. If that�s the case, then optimizing your images for SEO and reducing the number of words on your page is the best answer.
An effective way to determine the searcher�s intent in googling a keyword may be quite different from how Google interprets it. Perform a SERP (search engine results page) analysis and see if Google finds the blog content valuable for your target keywords. If Google does value the blog content, what does that content look like?
Performing a SERP analysis can teach you a lot about what kind of content succeeds in the search results for a given keyword. Here is an example of a SERP analysis measuring the content length of the top five results for one of my target keywords:
Of course, some pages included a comment section and videos, and have higher authority and credibility, so there is more to look at than the content length word count. However, this should give you a comprehensive idea of what length of content the target audience prefers and what you�re going up against to rank on the first page. For the keyword example used in my SERP analysis �when to use Oxford comma,� I can tell that people want the content to be direct and to the point without all the fluff. When I looked at the second page of Google (as we all know, nobody else does), I found articles with content over 1,200 words.
Create Content With Substance
Blog posts that perform well and rank well are the ones with high-value content. So, do the blog posts that are exactly 1,890 words long motivate people to make a purchase? Probably not. That is why you need to be innovative and consistent in creating high-quality content. When you create unique and valuable content you have the opportunity to build rapport, authority, trust, and brand awareness every time a searcher lands on your page.
In other words, if you can write your blog post and fulfill your reader�s intent in 300 words, then maybe you should. If it requires 3,000 words to make the reader feel the blog post was of value, then that�s perfectly fine, too.
The writing style you choose will influence your content�s length as well. Some blog topics and writing styles tend to be short, concise, and to the point. Others aim to be more conversational and interactive, which often lend to longer content.
Measuring Content Performance
It is important as you are writing blog content that you monitor your blog�s content performance. Some marketers are comfortable measuring the success of their blog with keyword rankings and organic traffic. In reality, your blog analytics give you access to pools of data beyond that. By getting information on whether your content is performing well, you can make the necessary adjustments to bring value to your users and maintain your rankings in the search results.
For more information on how to determine if your content is performing well, check out our guide to 16 content KPIs.
Don�t Believe the Word Count Myth
There is no perfect blog post length for SEO. It all comes down to the searcher�s intent and how detailed they expect the answer to be. It just so happens that long blog posts tend to answer the searcher�s question comprehensively. But it is not the length of the blog post that leads to higher rankings; it�s the fact that the blog post satisfies the question being asked. It is not uncommon to find top ranking pages for valuable keywords that are no more than 500 words in length, as my example above displayed.
Remember, the advice given here consists of guidelines, not requirements. The best thing you can do for your blog is to fill it with unique and valuable content and get rid of everything you don�t need.
It doesn�t matter if your blog post is 300, 1,500, or 2,000 words, or 100 words more than the top ranking page. By creating valuable content consistently for your audience, over time, you will help Google identify your website as an expert, and a trustworthy source on a topic/industry, and in return will rank higher for competitive keywords.
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Were you interested in critical info around SEO Blog Post?
There are three ways to create a post. In this article I will certainly look at the 3 approaches as well as offer you the source listing for each method.
Free: The free methods involve a great deal of trial and error. If you understand what you are doing then this might be the method to go. For example, if you wish to get website traffic to your website after that this is a choice.
When you have actually created your article and released it on your website there is no charge to you. There are some downsides to this though. One is that you may not always get the most effective outcomes with totally free approaches.
Something you need to search for is whether or not people are taking your information and also giving it away. This is something you can look into by looking for some complimentary samples. These will typically supply info and if they provide it away after that you know that the info you are providing isn't useful.
Paid: If you have a book or eBook then you can enroll in the services of the writing solution. You can see what works best for you as well as do the writing on your own. This gives you all the control. You can additionally choose which strategies you wish to use when you do the writing.
After that there is the Paid Guide Method. This overview will give you step by step guidelines for producing your really own article for your website. This can be rather a handy tool to have when it comes to composing a blog post.
The great feature of these guides is that they will certainly assist you to discover as well as not bewilder you with details. When it concerns discovering just how to compose a post, you require to keep it basic. These guides will certainly maintain it by doing this.
A good idea for starting is to check out among these overviews first. This will permit you to learn what the overview is talking about and whether or not you like it. This also enables you to evaluate drive the information without spending a dollar.
Another suggestion is to find an overview that is used totally free. There are a great deal of guides that are cost-free that can be found on the net. These guides can supply info that you can make use of to write a post that will get you some traffic.
After you have determined to compose an article for your site you require to choose a title. The title ought to be something that stands apart and also gets your interest. You need to have the ability to create a title in look at here now under 10 seconds.
One more thing you require to do is include a call to action in your blog post. This is something that will order individuals's focus and tell them that there is something you want them to do. Typically this is with a web link to a touchdown web page or site.
Keep in mind that when you compose an article that it is important to make it short. If you take also lengthy to do this then it is hard to find out how to create a blog post and also you won't discover original site anything. See to it you follow the 3 techniques listed above as well as your blog site will certainly achieve success in a snap.
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